5TH ANNUAL MADE IN USA HOLIDAY GIFT GUIDE

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Each year we here at NCG pull together a collection of 10 great gifts, all made in the USA. Every item would be a great addition under your tree this holiday season.  They can be purchased by following their links below.  Happy Holidays from all of us at here at NCG.

THE RUNWELL 47MM

STRIKE ANYWHERE AMERICAN FELLING AXE

FILSON COMPUTER BAG

WINFIELD BELT

GEIER DEERSKIN GLOVES

WITTY SAYINGS FLASKS

MADE IN USA SWEAT PANTS

RED BACKSEAT BLANKET 

AMERICAN TRADERS TOBOGGAN

BALSAM FIR SOY CANDEL 

 

 

WORN WELL: A FILM ABOUT THE STORIES WE WEAR

Patagonia has released a short film that showcases some of their iconic pieces of gear and the people who use them.  The catch is, these pieces span from being 10 to 35 years old and are still going strong.  It’s a testament to Patagonia and the products they created, but to me, the message the video is telling goes deeper than that.

The message goes totally against the mindset that has been ingrained in my mind the 17 years I have been in the retail game.  Keeping clothing as long possible and not buying new each season, that’s just crazy talk in retail.  If everybody followed that model, what would happen to all the malls, the large sales bonuses given to retail executives and the collaborations between brands and celebrities? In an instant gratification society where we value the new vs. the old and then have to be the first person to get that item and show it to our loyal followers, on whatever social media platform is the coolest that day, this video and its message puts that idea on its head and then kicks it in the ass….and I totally agree with it.

In this day and age, we need more brands and retailers to follow this message.  Putting hard work, dedication and quality into every item them make.  They need to think more about the lifespans of their garments and how to enable them to be passed on from this generation to the next.  It’s more about creating a legacy for the brand than creating EBIDTA.