HAPPY THANKSGIVING FROM ALL OF US AT NOBLE COUNTY GOLD
Patagonia has released a short film that showcases some of their iconic pieces of gear and the people who use them. The catch is, these pieces span from being 10 to 35 years old and are still going strong. It’s a testament to Patagonia and the products they created, but to me, the message the video is telling goes deeper than that.
The message goes totally against the mindset that has been ingrained in my mind the 17 years I have been in the retail game. Keeping clothing as long possible and not buying new each season, that’s just crazy talk in retail. If everybody followed that model, what would happen to all the malls, the large sales bonuses given to retail executives and the collaborations between brands and celebrities? In an instant gratification society where we value the new vs. the old and then have to be the first person to get that item and show it to our loyal followers, on whatever social media platform is the coolest that day, this video and its message puts that idea on its head and then kicks it in the ass….and I totally agree with it.
In this day and age, we need more brands and retailers to follow this message. Putting hard work, dedication and quality into every item them make. They need to think more about the lifespans of their garments and how to enable them to be passed on from this generation to the next. It’s more about creating a legacy for the brand than creating EBIDTA.
The creators behind Good Beer Buckshot, held for the 2nd year at Camp Wandawega, just released this short video capturing some of the moments from that weekend. Having been an active participant, this video captures the true essence of what took place and I was honored to be part of. Looking forward to the next event these great minds will create. Thanks Max, Michael and all the others who made this event possible.