This past week Allen Edmonds, the 91 year old footwear brand out of Port Washington WI launched a small collection of apparel. There are enough pieces to create 8-10 classic looks, which can be seen below, but what is most important about this launch is that 90% of this collection was made right here, in the USA.
Paul Grangaard, the brands President and CEO states ‘This is all about great American styling combined with American manufacturing authenticity…Allen Edmonds has proven that world class shoes can be handcrafted in America. Now we’re going to help show the world that it also can still be done in amazing clothing and leather goods.’ With the manufacturing of this line, Allen Edmonds, along with their production partners were able to create and fill more than 280 skilled labor jobs, all filled by the american worker.
Along with this launch, the company has also re-braneded themselves and have picked up the tag line, ‘An American Original’. The logo is clean, simple and classic, which really speaks to the brand and their offering.