Patagonia has released a short film that showcases some of their iconic pieces of gear and the people who use them. The catch is, these pieces span from being 10 to 35 years old and are still going strong. It’s a testament to Patagonia and the products they created, but to me, the message the video is telling goes deeper than that.
The message goes totally against the mindset that has been ingrained in my mind the 17 years I have been in the retail game. Keeping clothing as long possible and not buying new each season, that’s just crazy talk in retail. If everybody followed that model, what would happen to all the malls, the large sales bonuses given to retail executives and the collaborations between brands and celebrities? In an instant gratification society where we value the new vs. the old and then have to be the first person to get that item and show it to our loyal followers, on whatever social media platform is the coolest that day, this video and its message puts that idea on its head and then kicks it in the ass….and I totally agree with it.
In this day and age, we need more brands and retailers to follow this message. Putting hard work, dedication and quality into every item them make. They need to think more about the lifespans of their garments and how to enable them to be passed on from this generation to the next. It’s more about creating a legacy for the brand than creating EBIDTA.
This past week Allen Edmonds, the 91 year old footwear brand out of Port Washington WI launched a small collection of apparel. There are enough pieces to create 8-10 classic looks, which can be seen below, but what is most important about this launch is that 90% of this collection was made right here, in the USA.
Paul Grangaard, the brands President and CEO states ‘This is all about great American styling combined with American manufacturing authenticity…Allen Edmonds has proven that world class shoes can be handcrafted in America. Now we’re going to help show the world that it also can still be done in amazing clothing and leather goods.’ With the manufacturing of this line, Allen Edmonds, along with their production partners were able to create and fill more than 280 skilled labor jobs, all filled by the american worker.
Along with this launch, the company has also re-braneded themselves and have picked up the tag line, ‘An American Original’. The logo is clean, simple and classic, which really speaks to the brand and their offering.
I have been searching for a daily knock-around that I don’t have to worry about getting messed. Something that I can put on a NATO strap and will look good, yet with a subtle statement of heritage and the classics. In my search I have come across some great logo Air-Kings by Rolex.
I’m not going to go into the history lesson about the origin of the Air-King, but these small and classic pieces with the the secondary logo, gives these watches a ton of added character. All I need to do now is choose what logo I want to be sporting.
This past week at PROJECT, Katin USAreleased a preview of their Spring/Summer 2014 collection, titled ‘Desert Reflections’. The collection is more than the basic board-short and tank top we all know the brand for. Desert Reflections takes a more refined and sophisticated approach to sportswear, yet you don’t lose that west coast causal vibe in the pieces. There is the classic graphic tee, but you also some great woven items and some killer accessories.
Willie is the latest musician to join the ranks of artists being featured in this round of John Varvatos’s advertisement campaigns. Nelson is featured with his two sons, Lucas and Micah, both of whom are also professional musicians.
The shoot took place in the famous Salisbury House museum, located in Des Moines and was shot by David Clinch, whom has become famous for his black and white photographs that have become a staple in for Varvatos over the past 18 campaigns.
To quote Varvatos, “In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons…Willie is a true American icon, and it runs deep in the bloodline.”
The campaign kicked off yesterday on the the John Varvatos site,will be featured in the staple men’s magazines and around town in the larger US cities.