WILLIE NELSON FOR JOHN VARVATOS

willie-nelson-and-sons-5Willie is the latest musician to join the ranks of artists being featured in this round of John Varvatos’s advertisement campaigns.   Nelson is featured with his two sons, Lucas and Micah, both of whom are also professional musicians.

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The shoot took place in the famous Salisbury House museum, located in Des Moines and was shot by David Clinch, whom has become famous for his black and white photographs that have become a staple in for Varvatos over the past 18 campaigns.

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To quote Varvatos, “In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons…Willie is a true American icon, and it runs deep in the bloodline.”

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The campaign kicked off yesterday on the the John Varvatos site, will be featured in the staple men’s magazines and around town in the larger US cities.

LANDS’ END CANVAS SPRING/SUMMER 2012 PREVIEW PARTY

I was unable to attend the Spring/Summer 2012 preview party thrown by Lands’ End Canvas a few months back, but just caught this video and I am very excited about what they showed and what I can assume to be live on the site/in-store in the next few weeks.  (Yes, I know it still ‘winter’, but Feb is ‘spring’ in the retail world)  Easy, casual pieces, infused with color and just the right amount of style, are what LEC is standing for this season.  Collection looks great and I have already picked out a few must have pieces for myself.  Great job guys! 

(Disclosure:  The Noble County Gold curator was previously employed by Lands’ End/LEC and received no benefit from them by posting this video.)

THE HIGH NUMBERS

In the summer of 1964, The Who’s manager Pete Meaden, convinced the band members to change the bands name to The High Numbers. This change was made solely to market the gents to the avid Mod craze that was sweeping the U.K.

As The High Numbers, they released a single ‘Zoot Suit/I’m The Face’, which was met with poor reviews and even lower listening acceptance from the Mod subculture.

During a gig late that summer at the Railway Tavern, Townshend broke the head of his guitar off though the ceiling. Upset by the crowds reaction, he began to smash the rest of his guitar right there on the stage. He then picked up another guitar and finished the set to the crowds applause and cheers. Not to be over looked, Keith Moon joined in and kicked over his drum set.

With those destructive two actions, the 4 gents shed the name The High Numbers, reverted back to their name as The Who, and became a world wide success.