Nike, just 1 year into their 5 year deal with the NFL, revealed the new 2013-2014 Pro Bowl uniforms the players will be wearing. To go along with these new uniforms, a new draft-style format will be used to fill the rosters spots, so it will no longer be the traditional AFC vs. NFC we have grown so accustom too. One team will be sporting the grey/electric lime and the other team with the white/orange combo. With the new uniforms and the new roster filling format, the NFL is really pushing to drive some excitement around the Pro Bowl. They started this idea a few years back when the date of the Pro Bowl was moved to be played before the Super Bowl, hoping to make it more relevant in the minds of the NFL fans.Some are saying the new uniforms are to similar to newly designed Oregon and Oregon State uniforms. You be the judge.
This past week Allen Edmonds, the 91 year old footwear brand out of Port Washington WI launched a small collection of apparel. There are enough pieces to create 8-10 classic looks, which can be seen below, but what is most important about this launch is that 90% of this collection was made right here, in the USA.
Paul Grangaard, the brands President and CEO states ‘This is all about great American styling combined with American manufacturing authenticity…Allen Edmonds has proven that world class shoes can be handcrafted in America. Now we’re going to help show the world that it also can still be done in amazing clothing and leather goods.’ With the manufacturing of this line, Allen Edmonds, along with their production partners were able to create and fill more than 280 skilled labor jobs, all filled by the american worker.
Along with this launch, the company has also re-braneded themselves and have picked up the tag line, ‘An American Original’. The logo is clean, simple and classic, which really speaks to the brand and their offering.
This past week at PROJECT, Katin USAreleased a preview of their Spring/Summer 2014 collection, titled ‘Desert Reflections’. The collection is more than the basic board-short and tank top we all know the brand for. Desert Reflections takes a more refined and sophisticated approach to sportswear, yet you don’t lose that west coast causal vibe in the pieces. There is the classic graphic tee, but you also some great woven items and some killer accessories.
Willie is the latest musician to join the ranks of artists being featured in this round of John Varvatos’s advertisement campaigns. Nelson is featured with his two sons, Lucas and Micah, both of whom are also professional musicians.
The shoot took place in the famous Salisbury House museum, located in Des Moines and was shot by David Clinch, whom has become famous for his black and white photographs that have become a staple in for Varvatos over the past 18 campaigns.
To quote Varvatos, “In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons…Willie is a true American icon, and it runs deep in the bloodline.”
The campaign kicked off yesterday on the the John Varvatos site,will be featured in the staple men’s magazines and around town in the larger US cities.
A few weeks ago,Lands’ End Canvas made a simple re-design of their logo, a change that I feel is for the better. Along with this came a short statement that expresses the vision of the brand.
‘Take to the Open’ is the title and it makes perfect sense. Canvas has a deep rooted history in it’s mother brand Lands’ End, which is mentioned, but more importantly, the focus is on the brands future. While it’s important to look ‘back’, it’s even more important to be ‘looking forward’ and Canvas is making a clear step in that direction. It is quietly and slowly separating itself from the mothership, which can been seen in its product, marketing and new brand logo. The proverbial training wheels are off and its now time to see if Canvas can take that ride we call retail on its own.
(Disclosure: The Noble County Gold curator was previously employed by Lands’ End/Canvas and received no benefit from them by posting this story.)