Category Archives: NEWNESS

‘TAKE TO THE OPEN’

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A few weeks ago, Lands’ End Canvas made a simple re-design of their logo, a change that I feel is for the better.  Along with this came a short statement that expresses the vision of the brand.

‘Take to the Open’ is the title and it makes perfect sense.  Canvas has a deep rooted history in it’s mother brand Lands’ End, which is mentioned, but more importantly, the focus is on the brands future.  While it’s important to look ‘back’, it’s even more important to be ‘looking forward’ and Canvas is making a clear step in that direction.  It is quietly and slowly separating itself from the mothership, which can been seen in its product, marketing and new brand logo.  The proverbial training wheels are off and its now time to see if Canvas can take that ride we call retail on its own.

(Disclosure:  The Noble County Gold curator was previously employed by Lands’ End/Canvas and received no benefit from them by posting this story.)

ANTIATOMS ‘PAPER’ BAGS

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Antiatoms has release a collection of leather bags and carriers that resemble items you would normally find made of paper.  The minila envelope, the paper lunch bag and the brown grocery sack have been transformed into durable goods made of natural leather.  The leather lunch bag will certainly draw attention around the office fridge and may cause your lunch to be stolen, but not for what’s inside.  Bags can be purchased at Present.

DUCATI DIESEL

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Italian denim giant Diesel has teamed up with legendary bike maker Ducati to collaborate on what is being called the Ducati Monster Diesel.  Reveled last month, this bike is based around Ducati’s Monster 1000 EVO but with that edge/twist you expect from the Rosso family.

Matte military green paint upper, matte black lower frame and bright yellow front and rear calipers make this bike stand out in a crowd.  Diesel has added their label stitched into the leather seat and their ever so popular ‘mohawk’ logo is laser engraved onto the airtakes.  Top it off with a chrome name plate that can be personalized to each owner and this bike is totally bad ass.

You will have to wait a few months to get your hands on one of these, they are not due to hit the market until mid-July, but to hold you over until then, Diesel has launched a capsule collection of apparel that goes along with this bike.